
Roadside Assistance (RSA) has evolved into a critical B2B service line within the motor insurance ecosystem. For insurance companies operating in India’s competitive market, outsourcing RSA is no longer just a vendor decision—it is a strategic B2B partnership that directly impacts customer retention, operational efficiency, and cost optimization. With motor insurance contributing a major share […]

For insurers, fleet operators, OEMs, leasing companies, and mobility platforms, pan-India roadside assistance (RSA) is no longer a “value-add.”It is a risk, cost, and reputation management function. On paper, pan-India RSA looks like a coverage problem – add more vendors, sign more contracts, promise faster SLAs. On the ground, it is one of the most operationally […]

Roadside Assistance (RSA) in India has traditionally been built around the needs of individual vehicle owners. For a personal car or bike user, insurance-linked roadside assistance usually works adequately because the vehicle is used in a limited capacity — moderate daily mileage, predictable routes, and relatively low breakdown probability. The assistance model is structured to […]